I have grown-up with
the 78 rpm, then the 45 rpm at $0.99 for 2 songs, then the 33 rpm, when
recording companies began to put more songs, on a record, and still
raising prices at the same time.
It began hurting
people when majors put 1 or 2 songs really liked by consumers, along
with 12 to 15 others, and asked for a higher price. When the more
appealing CD format hit the market, prices still went up, around $20 for
1 or 2 songs really liked by consumers. It is a very high price to be
paid!
The consumer had no
choice at that time. Majors had found a way to sell the container
instead of the content, at a gold price!
It looks like if the
Coca-Cola Company had tried to continue to sell its 6.5 ounces Coke
bottle as the single size available on the market, at a big price.
Coca-Cola has long since learned that product is a lot more important
than its container and that you have to adapt yourself or perish. Its
adaptation ability has made this company great, with the most well-known
and most distributed product in the world.
The Music industry
still tries to sell the container instead of the content, when it should
concentrate on the content . . . . . music.
With the upcoming of
the Internet and the mp2 and mp3 encodings, asking for intelligent and
collaborative people, a new freedom culture was born.
Consumers started to encode their old 45 and 33 rpms and store them on
their computers, for content and space saving, and handiness.
At last . . . !
The consumer could listen to the songs he already
highly paid for . . . .
With high speed
Internet connections spreading, P2P music sharing systems have appeared.
These systems have permitted many consumers to recuperate songs they
already paid for, a long time ago, and no more accessible due to old and
used "containers".
Some consumers have
abused this system by getting songs they never bought before. Recording
companies then started suing and closing most of the music sharing
systems, without offering an alternate solution.
Many underground
systems were born overnight and the music industry's problems were
aggravated by consumers' resistance and decreases in CDs sales.
The best idea the
music industry has found is the suing of young Netizens on University
campuses and at home, still refusing to adapt itself to new realities.
The worst case being a 12 years old girl's one, in the USA.
Personally, I know no
industry succeeding to survive by suing its customers, and still
refusing to adapt itself.
In fact, consumers
have been driven to think it is absolutely normal to download music from
the Internet for free since the music industry tried to sell them a
container for a big tag without a viable alternate solution.
Recently, we have seen
a drop in CDs prices, from the majors, as a desperate move to re-capture
the lost market shares in a declining container market.
Today the consumer wants to choose the music he wants, at a reasonable
price, and to burn or use it on the support of his choice, his own CDs,
or on his own player, fixed or on the go.
Imagine traditional
CDs printing, handling, shipping, warehousing, marketing and retailing
costs. It is huge money spent for a container the consumer no longer
wants under its present form.
The new paradigm . . .
. . .
The WM-MW network
founders previewed all these changes, as soon as 1997, and started
working hard to design and create a new and unique music distribution
system, still promoting independent composers and songwriters and
helping valuable causes at local, regional, district, provincial,
national and international levels.
Today consumers are
ready to pay or make a donation of $1 for a song they really like. They
are no more ready to pay $20 for this song or its container.
One of the consumers I
interviewed said to me: "I would have preferred a lot more to pay $650
for music I like than paying $13,000 for the 650 CDs I have now on my
shelves."
Consumers have now the
choice with the Internet, thanks to pioneers who have understood the new
market tendencies by creating new ways of owning music in a legal and
ethical manner, and also respecting the composers and songwriters
rights.
WebMusic-MusiqueWeb
uses the 3 A's that have sent Coca-Cola to the summit, with an excellent
product:
Availability: Worldwide availability thanks
to the Internet
Affordability: Affordable price for consumer
Acceptability: Socially acceptable by
community and the
way the consumer wants it
And . . . . it's just
the beginning . . . .
Success belongs to
people ready to catch it!
Will you be one of
them?
Enroll now for free,
from the site of the Affiliate who referred you to us.
